CHATChat with Eric|LATEST ESSAYI Won YouTube in 30 Days and Walked Away|BUILDINGEric B4 — the public workshop is being rebuilt in public|LIVETesting in Prod starts today|CHATChat with Eric|LATEST ESSAYI Won YouTube in 30 Days and Walked Away|BUILDINGEric B4 — the public workshop is being rebuilt in public|LIVETesting in Prod starts today|

Hi. Chat with me here and I'll reply directly.

Weekly opportunity brief

Get every opportunity we uncover in this week's investigation.

One concise brief at the end of the week.

Recent
Aug 10
Eric B4

Testing in Prod starts today

Eric B4 is becoming the public workshop: real investigations, products, models, and unfinished work built where you can watch it change. Today I am rebuilding the experience while I use it.

Builds
A workspace for documents, ideas, and plans where the AI has the context it needs instead of pretending it does.
A place for songs, tabs, lyrics, and the half-finished musical fragments that usually disappear.
The scaffolding I use to build apps with AI without losing the thread halfway through.
Idea AppAlpha
A thinking system for capturing ideas with the context that made them matter in the first place.
MeridianIn Progress
A live monitor for weak signals across markets, infrastructure, and geopolitics.
Before Times
The patterns were there before the headlines. The work was turning those signals into something people could act on early.
Operating rooms look chaotic until you sit with the people running the day. The patterns were there.
Big machines give off more signals than anyone can read by hand. The work was turning those signals into warnings people trusted.
The risk was not in the demographics. It was in how departments actually operated, and the data made that visible.
Before software, there was wood, weight, joinery, and the simple satisfaction of making something real by hand.
Teaching PM and UX Research
Teaching product and research kept pulling the work back to the basics: understand people before deciding what to build.

Hi. Chat with me here and I'll reply directly.

Weekly opportunity brief

Get every opportunity we uncover in this week's investigation.

One concise brief at the end of the week.

Recent
Aug 10
Eric B4

Testing in Prod starts today

Eric B4 is becoming the public workshop: real investigations, products, models, and unfinished work built where you can watch it change. Today I am rebuilding the experience while I use it.

Watch · YouTube
AI War Rooms, Iran vs USA, World Monitor App (Happening Now!)
Writing
I Won YouTube in 30 Days and Walked Away

I got monetized 30 days in. Almost immediately, I could feel the trap.

The Barbell Strategy for the AI Age

The middle is where most people are. It feels like the responsible choice. It's not.

Active Projects
Every fitness program I tried felt like punishment. So I stopped looking for the right one and designed my own.
I went looking for a book that would explain how the Western world got to where it is. That book doesn't exist, so I'm building it.